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Future of audio in digital media

Audio-based content tends to have the biggest “real estate” of attention. Unlike watching a YouTube video or reading an article that requires active engagement—you can listen to Spotify while working out, play an audiobook while driving, or join a conversation on Clubhouse while walking down the street.

In this post, we will examine companies that transform the way we interact with digital media through audio. I’ll exclude music-focused companies because they deserve a separate study. If you want to start something in the online media space, keep on reading—we will unlock exciting opportunities!

1. Key trends

(1) Spotify is investing heavily in audio:

(2) Audio-based platforms are becoming the target for acquisitions:

(3) Workplace conversations are going audio: