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Direct-to-consumer (D2C) wellness
Direct-to-consumer (D2C) wellness space is exploding. Companies are changing healthcare by building, marketing, and selling wellness products directly to end consumers, without intermediaries. Consumers can access diagnosis, self-testing kits, clinical consultation, prescription, and medication online.
Today, we’ll examine companies that provide D2C wellness offerings for the body, mind, emotion, and social aspects of well-being. And reveal exciting whitespace where new players can capitalize and monetize.
(1) Personalization of health:
- Companies are catering to product needs at an individual level, rather than one-size-fits-all solutions.
- Found prescribes weight-loss medication based on the assessment of your biology such as genetics, microbes & metabolism.
- ZOE offers at-home test kits to analyze blood fat and blood sugar responses, and recommend diet plans.
(2) Rise of holistic wellness:
- New companies are using a “whole-body” solution to optimize health.
- Parsley Health offers holistic medicine healing.
- Noom leverages psychology treatment for long-lasting weight loss.
(3) Science-based treatment:
- Companies are leveraging science-based and research-backed wellness solutions to deliver long-term results.
- Rise fixes sleep issues by studying sleep debt and circadian rhythm.
- Care/of assesses your biology to find the right vitamin and protein powder that works.
(🔒 Full version) +4 key trends in the wellness space. These insights will help you capture specific customer needs: