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Direct-to-consumer (D2C) wellness

Direct-to-consumer (D2C) wellness space is exploding. Companies are changing healthcare by building, marketing, and selling wellness products directly to end consumers, without intermediaries. Consumers can access diagnosis, self-testing kits, clinical consultation, prescription, and medication online.

Today, we’ll examine companies that provide D2C wellness offerings for the body, mind, emotion, and social aspects of well-being. And reveal exciting whitespace where new players can capitalize and monetize.

Key trends

(1) Personalization of health:

(2) Rise of holistic wellness:

(3) Science-based treatment:


(🔒 Full version) +4 key trends in the wellness space. These insights will help you capture specific customer needs: