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Live streaming e-commerce

China’s Taobao Live, Douyin, Kuaishou, Pinduoduo, JD.com, Mogujie & Meituan popularized live video shopping. Sellers present the products through “livestream selling”. Consumers can react, chat, and buy directly via in-app checkout in real-time. The e-commerce experience is immersive, transparent, and social.

In fact, live e-commerce is already a $60 billion market. China is dominating this rapid trend with $171 billion gross merchandise value (GMV) in 2020. This trend has hit the global mainstream and companies around the world are riding on this massive wave.

We’ll examine companies that are building for the future of online shopping—and unpack exciting opportunities where you can monetize.

Key trends:

(1) E-commerce giants in the West are rolling out live shopping:

(2) Social networks are becoming a “social e-commerce” company:

(3) Rise of livestreamers billionaires:


(đź”’ Full version) +3 key trends in the livestream e-commerce space. These insights will help you capture specific customer needs: