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You’re probably familiar with Web2 financial products such as digital-only banks (Revolut), investment apps (Robinhood), and fractional shares (SoFi). In Web3, new kinds of financial products are also emerging. They are designed to help NFT consumers in managing, trading, and investing in digital assets.

Today, we’ll examine the top Web3 startups that are enabling the financialization of the NFT economy. Thinki DeFi + NFT = NFTFi. I will cover these key segments: payment, lending, portfolio management, and other subsectors.

Section 1: Key Market Trends

(1) NFTs are becoming rentable:

(2) Rise of NFT marketplace aggregators:

(3) Non-fungible crowdfunding: