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In this report, we'll explore:
- What are the new ways to create paid communities
- The rise of community building software for creators
- What is community-driven capital
- Strategies for building, managing and monetizing online communities
Section 1: Key Market Trends
(1) Paid communities are the new EdTech:
- Paid communities are re-shaping educational tech. This e-learning business model allows educator-creators to launch cohort-based programs, deliver live teaching sessions, assignment follow-up, and facilitate collaborative learning experiences on a variety of topics.
- altMBA is a 4-week online program that helps participants develop leadership skills.
- The Crypto Academy by Anthony Pompliano is a cohort-based course specialized in Bitcoin & Crypto.
- ProductLed provides teams with a 4-week live program to help them optimize their product-led growth strategies.
- FreshLearn is a software that helps creators turn their knowledge into live online courses.
(2) Community-as-marketing strategy:
- Customers are the new communities. Direct-to-consumer (D2C) companies are capitalizing on their existing customers to create online communities that offer exclusive access, personalized experiences, and deeper connections with the brand and fellow customers.
- Peloton's paid community allows members to connect with each other and access live and on-demand fitness classes through its at-home fitness device.
- Modern Fertility is creating a safe space for women to discuss fertility issues and receive fertility expert advice.
- Nideco is leveraging the community for co-creation and beta testing. Customers can submit beauty product ideas, vote on them, win 500 euros, and see their ideas become real cosmetic products.
- Aerie offers a community where customers can share their stories, fashion trends, charity movements, events, and workshops.