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In a [$9 trillion](https://www.mckinsey.com/industries/travel-logistics-and-infrastructure/our-insights/reimagining-the-9-trillion-tourism-economy-what-will-it-take#:~:text=Tourism made up 10 percent,three times larger than agriculture.) tourism industry, technology is changing the way we experience the world, people, and culture.

We now use travel search engines like Booking.com and Skyscanner to find the next trips, hotels and flight tickets. Hipcamp and Culture Trip are providing alternative travel options. Making money as a travel host is possible with platforms like Airbnb Experience.

To win the market, startups are (1) reinventing travel categories, (2) increasing revenues through product innovation, (3) lowering travel costs through blockchain & Web3 technologies, and (4) unlocking creator monetization

We’ll break down the top travel market trends: what product categories are on the rise, how they differentiate, monetize, and what are the next big opportunities.

1. Key trends

(1) Unbundling Airbnb’s Online Experiences:

• Travel companies are unbundling Airbnb’s Experience. Startups are helping tourists book private tours and expert-led trips to maximize the local experience. Travel is becoming an education and learning discovery platform.
• Withlocals connects tourists to locals who offer personalized tours, bike tours, food tours, and other localized experiences.
• Peek is an online marketplace of virtual and in-person experiences for travelers and locals.
• Context Travel lets you learn from local Ph.D. and MA-level private hosts who’re specialized in cultural knowledge. The platform also offers live-taught seminars and online courses before and after you travel.
• NotOnMap is a vacation booking site that focuses on rural and rustic local experiences in India.

(2) Consumers’ demand for sustainable travel:

• Expedia survey revealed that 90% of travelers seek sustainable travel options. To help businesses attract eco-conscious consumers, new startups are helping organizations offset aviation carbon footprints.
• Patch calculates carbon footprint during travel booking and offers carbon emission offset at the point of consumer purchases.
• Pachama helps businesses offer carbon credit offset and contribute to ​​forest projects.
• Cloverly API enables carbon removals covering wide-ranged transactions.
• Green Tickets helps you plan a trip by comparing the most sustainable routes.

(3) Remote work has redefined the travel categories: