<aside> 📗 Free Preview Version
3 market trends + 3 startup opportunities:
Sapien, the social community platform for creators — built on Ethereum
In the past, writers relied on publishers to get their books published. Musicians relied on radio to get their music promoted. Web 2.0 gave rise to blogs and social media. Creators can create, promote, build audiences, and self-publish books, music, films without relying on institutions.
For a while, content creation was decentralized. However, Web 2.0, as it evolves, is becoming re-centralized. That means ownership is in the hands of Big Tech instead of the creators.
Facebook can censor your comments, accounts, or posts. Big Tech sells your data to advertisers, causing privacy issues. If you leave Instagram today, you will lose all your data or re-create on other platforms since there is no digital inheritance. Content monetization platforms take a cut from your earnings.
The solution? Web 3.0 — a decentralized system that lives on the blockchain. When data is “on-chain”, they are recorded on a distributed ledger. Identities are verifiable. Discovery is censorship-resistance. You can secure/track your own data without giving it to corporations. Creators can tokenize their work into digital assets.